A New Brand Identity with an All New Website and Marketing
While working with Abbott Action Packaging I was tasked with developing a new brand identity and building out all the accompanying promotionals to represent the 75+ year old company that showcase the new brand; a new website, email marketing, product sheets, display ads and more. Encouraged by the interest of stakeholders leaning in to the idea of "solar-powered packaging and displays", I developed branding that suggested solar-powered and remained worthy of their status as leaders in the industry.
