A Corporate Social Responsibility Report for PetSmart
While working at "(add)ventures" I was entrusted with leading the art direction, design and layout for PetSmart's very first Corporate Social Responsibility report. Being the first of its kind, it was important the piece envelop the jovial spirit of the brand with a touch of seriousness to support the overall impact of the objective – understanding PetSmart's investment in their ethical , environmental, philanthropic and economic impact.
